The trilogy that will change it all
This trilogy is Become co-founder Eric HJ Bartels' first English work and will be published in the second half of 2024. Eric and his team conducted 20 years of scientific research with 500 international business leaders and combined that with scientific and philosophical insights from famous scientists like Georg Hegel, Abraham Maslow, Harry Harlow, Edward Deci, Naom Chomski, Benjamin Libet, Carl Rogers, Martin Seligman, and Mihaly Csikszentmihalyi. The three books at the crossroads of science, philosophy, and business outline the logical development of human history, the unique transformation phase the West is in, and how your business may capitalize on it. Unlock the Power of Purpose, the first of the three books, explains the science behind the new business methodology Become Framework® for the purpose age. The second book, Activate The Power Of Purpose, covers the findings and its commercial applications. Operate The Power Of Purpose, the third book in the trilogy, is the most practical because it precisely describes the Become Framework® methodology and change management program to transform your business from a 20th-century industrial business to a 21st-century purpose-driven business.
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