We used the Becoming Framework to streamline our business-to-business operations in the Benelux and we loved it’s approach as it helps you see your organization in a different light. It is as unconventional as it is effective.
Ton van Garderen | General Manager Apple Benelux<
Apple
That Apple has used the Become Framework is, of course, a dream come true for us. Apple in 1976 was literally the first business in the 20th century to start according to the purpose laws of the 21st century Purpose Economy. And that really is a fundamentally different way of working: purpose driven instead of money driven, artisan driven instead of process driven and monistic instead of dualistic.
The fact that this very company started using our Become Framework completes the circle for us. Because the Become Framework was developed specifically for the 21st century Purpose Economy based on 20 years of research into the behavior of Purpose-driven businesses like Apple. So the fact that Apple then went on to use the Become Framework is, for us, the biggest reward we could get.
Apple used a Become Purpose Strategist™ to facilitate the Become Program.
