'Als je wilt winnen moet je niet willen winnen' is the third Dutch book by Become co-founder Eric Bartels.
'MENS - het geheim van het zijn' is the first Dutch book by Become co-founder Eric Bartels. It is his most philosophical book and is the basis and foundation of our company Become Alliance and the Become Framework.
One small book for man, but a giant leap for mankind. This book will completely change your life and work.
'THE PLAN - het meesterschap principe' is the second Dutch book by Become co-founder Eric Bartels. It is the first book based on his now 20 years of scientific research into the behavior of leaders, brands and companies.