The trilogy that will change it all
This trilogy is Become co-founder Eric HJ Bartels' first English work and will be published in the second half of 2024. Eric and his team conducted 20 years of scientific research with 500 international business leaders and combined that with scientific and philosophical insights from famous scientists like Georg Hegel, Abraham Maslow, Harry Harlow, Edward Deci, Naom Chomski, Benjamin Libet, Carl Rogers, Martin Seligman, and Mihaly Csikszentmihalyi. The three books at the crossroads of science, philosophy, and business outline the logical development of human history, the unique transformation phase capitalism is in, and how your business may capitalize on it. What's The Purpose? (Doing Business In The 21st Century Purpose Economy), the first of the three books, explains the science and philosophy behind the new business methodology Become Framework® for the purpose age. The second book, The Purpose Of Purpose (What If All The Problems In Your Company Are In Fact One And The Same?), covers the findings and its commercial applications. The Become Framework® (The Business Methodology for the Purpose-Driven Enterprise), the third book in the trilogy, is the most practical because it precisely describes the Become Framework® methodology and the Become Program® change management program to transform your business from a 20th-century industrial business to a 21st-century purpose-driven business.
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