Who can use the Become Framework®

 

We want to use the Become Framework for ourselves

Anyone may use our Become Framework®. You download our canvases and/or our app, buy the guides and start filling out the canvases for your business and then apply them according to it.

You can also do this with a group of employees in brainstorming format. To do it perfectly, we recommend you take the corresponding training courses with us.

For a better understanding of the scientific and philosophical basis of the Become Framework®, we recommend the books by our co-founder Eric HJ Bartels.

We also offer a variety of training courses to help you fully master the Become Framework® in all its facets.

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We want to hire certified Become Purpose Strategists™

You must complete a Become Program™ under the direction of a certified Become Purpose Strategist™ if you want your business to be entirely purpose driven with a fully aligned collaborating organization, significantly better products, and significantly less absenteeism. A complete Become Program, based on the six separate Become Canvases, includes the components listed as follows: (1) A DNA-driven purpose, (2) a resultant strategy for the next 3 to 5 years, (3) tactics to make that strategy a reality, (4) a roadmap of initiatives to make that happen, and (5) Agile and project-based implementation of the roadmap of initiatives.

A Become Purpose Strategist™ can cover all five areas or have specialized in one or more of these five areas.

In all cases, the Become Purpose Strategist™ is also trained in change management and behavior change.

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I want to start as a Become Purpose Strategist™

If you really want to get started professionally as a Become Purpose Strategist™ enroll in and successfully complete the required trainings.

If you want to be able to use the official title Become Purpose Strategist™ commercially, you must have successfully completed the required trainings and apply for certification with us.

You can report this when you register for the required trainings.

For these certifications, successful completion of the required trainings is not enough.The integrity of your business and the quality of your services must meet our Become standards so Become Framework® users can purchase your services with confidence.

REGISTER FOR OUR COURSES

I want to be a Become Service Partner®

Once businesses work with the Become Framework their mindset, their way of thinking, their way of working and their business terminology changes.

Then the natural need arises for business service providers who understand this mindset, terminology and way of thinking and working.

If you want to be such a business service provider, you can take our Become Framework Basics Course and then be certified by us as a Become Business Partner®.

You will then be included in our Become Service Network® and be searchable by clients looking for such a business service provider.

REGISTER FOR OUR BASIC COURSE

"Omo is one of the oldest detergent brands in the world. Using the Become Framework® we went back to the roots of the brand and found its archetypal purpose which led to a much sharper and deeper brand positioning. The Becoming Framework approach was of great help. It accelerates the work to be done and deepens the positioning of your brand. Advertising is drastically sharpened."

Erik Liebe  |  Marketing Manager Laundry Unilever